BTS THE CITY 'ARIRANG' London Guide: Every Official Pop-Up, Experience and Restaurant (2026)
London is getting a full BTS takeover this July.
To celebrate BTS WORLD TOUR 'ARIRANG' at Tottenham Hotspur Stadium, HYBE is bringing BTS THE CITY 'ARIRANG' to London. The project runs across the city with official pop-ups, a costume exhibition, fan experiences, landmark activations and restaurant partnerships.
This guide brings every announced location together in one place, with practical planning notes, reservation links and suggested routes.
Important: Event details, capacity and operations can change. This guide is based on the latest official BTS THE CITY 'ARIRANG' London notice on Weverse. Check that notice again before travelling.
At a glance
June 26 - July 12
BTS POP-UP : ARIRANG IN LONDON
Future Stores, Oxford Street
July 4 - July 5
Connect Lounge at KCCUK
Korean Cultural Centre UK
July 4 - July 10
Iconic Looks costume exhibition at KCCUK
Korean Cultural Centre UK
July 4 - July 5
NIKE x BTS Pop-Up Store
Westfield London
July 4 - July 5
JUNG (μ ) Festival
The Factory, Dalston
July 4 - July 10
Official restaurant partners
Locations across London
July 6 - July 7
BTS WORLD TOUR 'ARIRANG' IN LONDON
Tottenham Hotspur Stadium
July 6, 9:30 PM - 11:00 PM
London Eye 'ARIRANG' Red Light-up
South Bank
July 6, 5:00 PM - July 7, 2:00 AM
RIVER THAMES 'ARIRANG' BOAT
Near the London Eye
July 8 - July 10, 10:00 AM - 9:00 PM
ARMY 'MADANG', Samsung Galaxy Experience and IMAGINE YOUR KOREA!
Outernet, Tottenham Court Road
Explore the BTS THE CITY London Map
Use the map to find official BTS THE CITY locations and restaurant partners across London. Click each pin for dates, opening hours and useful links.
First-time visitor? Prioritise these
You will not realistically fit every location into one day. If this is your first BTS THE CITY experience in London, these are the strongest picks:
- BTS POP-UP for official ARIRANG merchandise.
- KCCUK for the Wembley 2019 outfits and the exhibition.
- ARMY 'MADANG' at Outernet for the biggest concentration of official fan activities.
- London Eye red light-up if you are in London on July 6 and are not tied up at the concert that evening.
- One restaurant partner near where you already are, rather than crossing the city for every single one.
KpopTracker tip: The July 6 London Eye activation overlaps with the first concert date. It is much more realistic for fans attending the July 7 concert, or for people not going to the July 6 show.
Planning your route
The official BTS THE CITY locations are spread across London, so it is best to group your visits by area rather than trying to see everything in one day.
- Oxford Street, Soho and Covent Garden: BTS POP-UP plus several restaurant partners.
- Strand and South Bank: KCCUK, the London Eye and the RIVER THAMES 'ARIRANG' BOAT.
- Tottenham Court Road: ARMY 'MADANG', Samsung Galaxy Experience and IMAGINE YOUR KOREA! at Outernet.
- White City: NIKE x BTS at Westfield London.
- Dalston and East London: JUNG Festival and selected restaurant partners.
- Tottenham: BTS WORLD TOUR 'ARIRANG' at Tottenham Hotspur Stadium.
Use the official BTS THE CITY London notice for the programme map and the latest operational updates.
Official events and experiences
BTS WORLD TOUR 'ARIRANG' IN LONDON
Dates: Monday, July 6 and Tuesday, July 7, 2026
Venue: Tottenham Hotspur Stadium
Stamp Rally: Yes
BTS WORLD TOUR 'ARIRANG' official tour page
Open Tottenham Hotspur Stadium in Google Maps
The concerts are the centrepiece of the week. If you are attending, leave plenty of time for transport and stadium entry. Do not build a tightly timed central London activity into your pre-concert schedule.
BTS POP-UP : ARIRANG IN LONDON
Dates: Friday, June 26 - Sunday, July 12, 2026
Location: Future Stores, 95 Oxford Street, London W1D 2AD
Reservation required: Yes
Stamp Rally: Yes
Opening hours
- Monday - Saturday: 10:00 AM - 8:00 PM
- Sunday: 12:00 PM - 6:00 PM
- Extended hours, July 6 - July 8: 10:00 AM - 10:00 PM
Book a BTS POP-UP time slot
Read the official BTS POP-UP visit guide
Open Future Stores in Google Maps
The official pop-up is near Tottenham Court Road and Oxford Circus, so it works well with a central London day. Reserve first, then plan meals and shopping around your slot. You can visit even if you do not intend to buy anything.
NIKE x BTS POP-UP STORE
Saturday, July 4: 10:00 AM - 9:00 PM
Sunday, July 5: 12:00 PM - 6:00 PM
Location: The Atrium, Westfield London, White City
Programme
- July 4: Nike By You
- July 5: Nike BTS Collection / tour merchandise only
View the official Westfield event page
Open Westfield London in Google Maps
Westfield is a separate trip from the central BTS THE CITY locations. Combine it with Seoul Bird or general shopping in White City rather than trying to squeeze it between Soho and KCCUK on a short timetable.
BTS THE CITY ARIRANG LONDON at KCCUK
Dates: Saturday, July 4 - Friday, July 10
Location: Korean Cultural Centre UK, Grand Buildings, 1-3 Strand, London WC2N 5BW
Reservation required: Yes, details to be announced
Stamp Rally: Yes
Connect Lounge
Dates: July 4 - July 5
- MV Screening
- Our Moments
- Photo Zone
Iconic Looks
Dates: July 4 - July 10
- BTS LOVE YOURSELF: SPEAK YOURSELF performance outfit exhibition
- Wembley 2019 performance outfit exhibition
Official BTS THE CITY notice
KCCUK visitor information and location
Open KCCUK in Google Maps
This is likely to be one of the most meaningful stops for longtime ARMY. It is also easy to pair with Trafalgar Square, Charing Cross, Covent Garden and the South Bank.
ARMY 'MADANG'
Dates: Wednesday, July 8 - Friday, July 10
Hours: 10:00 AM - 9:00 PM
Location: Outernet, The Now Building
Stamp Rally: Yes
ARMY 'MADANG' is the main dedicated fan space. The official notice says that advance reservations for the T-shirt customising programme will be announced separately on Weverse. On-site items are available while supplies last and queue times may vary.
Official BTS THE CITY notice
Outernet visitor information
Open Outernet in Google Maps
Samsung Galaxy Experience Booth
Dates: Wednesday, July 8 - Friday, July 10
Hours: 10:00 AM - 9:00 PM
Location: Outernet, The Now Building
Stamp Rally: Yes
The Samsung booth is located within ARMY 'MADANG'. The announced activities include visit verification for limited BTS THE CITY London merchandise, Galaxy AI Interpreter activities, sticker-making in the Creative Studio and on-site photo printing.
IMAGINE YOUR KOREA! KTO Event Pop-Up
Dates: Wednesday, July 8 - Friday, July 10
Hours: 10:00 AM - 9:00 PM
Location: Outernet, Now Trending
Stamp Rally: Yes
A Korea Tourism Organization pop-up with BTS-themed activities. Items are available while supplies last.
JUNG (μ ) Festival
Dates: Saturday, July 4 - Sunday, July 5
Hours: 11:00 AM - 7:00 PM
Location: The Factory, Dalston
Reservation required: Yes, details to be announced
Stamp Rally: Yes
This collaboration market brings JUNG Festival and BTS THE CITY together in Dalston. Treat it as an East London destination rather than an add-on to the central itinerary.
Official BTS THE CITY notice
Open The Factory, Dalston in Google Maps
Landmark activations
London Eye 'ARIRANG' Red Light-up
Date: Monday, July 6
Time: 9:30 PM - 11:00 PM
Location: London Eye
Stamp Rally: Yes
The London Eye will light up red for BTS. This is a viewing activation, not an event inside the attraction.
Official BTS THE CITY notice
Open the London Eye in Google Maps
RIVER THAMES 'ARIRANG' BOAT
Dates: Monday, July 6 - Tuesday, July 7
Hours: 5:00 PM - 2:00 AM
Location: River Thames, near the London Eye
Stamp Rally: Yes
The official notice states that the boat can be viewed during operating hours. It does not describe this as a public passenger cruise, so do not assume boarding is available unless HYBE announces it separately.
Explore BTS THE CITY by area
Oxford Street, Soho and Covent Garden
This is the most efficient central London cluster for shopping and food. The BTS POP-UP is on Oxford Street, while several restaurant partners are within walking distance across Soho, Seven Dials, Leicester Square and Covent Garden.
Best for
- BTS POP-UP
- A lunch or dinner stop
- Adding regular Oxford Street shopping
- A central London sightseeing day
Closest BTS THE CITY stop
- BTS POP-UP : ARIRANG IN LONDON
Practical note
Do the pop-up at your reserved time, then choose one nearby restaurant. Do not try to visit every partner in this area just because they are close together.
Strand, Charing Cross and South Bank
KCCUK is on the Strand, while the London Eye and Thames activation sit across the river on the South Bank. This makes for a strong sightseeing route on July 4, 5 or 6, subject to your KCCUK reservation.
Best for
- KCCUK exhibition
- Trafalgar Square and Covent Garden nearby
- London Eye red light-up
- Thames viewing
Closest BTS THE CITY stops
- KCCUK
- London Eye
- RIVER THAMES 'ARIRANG' BOAT
Tottenham Court Road and Outernet
This is the main BTS THE CITY hub from July 8 to July 10. ARMY 'MADANG', Samsung Galaxy Experience and IMAGINE YOUR KOREA! are all at Outernet, beside Tottenham Court Road station.
Best for
- Fans in London after the concerts
- Completing multiple official activities in one stop
- Outernet's large immersive screens and photo opportunities
Closest BTS THE CITY stops
- ARMY 'MADANG'
- Samsung Galaxy Experience Booth
- IMAGINE YOUR KOREA! KTO Event Pop-Up
White City
Westfield London is its own destination in West London. It makes sense to visit for the Nike x BTS event, shopping and Seoul Bird, not as part of a rushed central London route.
Best for
- Nike x BTS
- Shopping
- Seoul Bird restaurant partner
Closest BTS THE CITY stop
- NIKE x BTS POP-UP STORE
Dalston and East London
JUNG Festival takes place in Dalston, with DOPI, Look Left and Mukbap spread across East London. This is the right choice for fans who specifically want the festival, not the quickest BTS THE CITY route.
Best for
- JUNG Festival
- East London food and nightlife
- Combining with a more relaxed non-central day
Closest BTS THE CITY stop
- JUNG Festival
Tottenham
Tottenham is concert territory. Plan for the stadium, travel time and the post-show journey rather than trying to fit in another official experience nearby.
Best for
- BTS WORLD TOUR 'ARIRANG' IN LONDON
Official restaurant partners
Restaurant activations run from Saturday, July 4 to Friday, July 10. The official notice confirms participating locations, but not their individual campaign menus, booking policies or opening hours. Check each venue directly before visiting.
Seven Dials
Tokkia
3 Monmouth St, London WC2H 9DA
Open in Google Maps
King's Cross
Kimchee Restaurant
Unit 4, 2 Pancras Sq, London N1C 4AG
Open in Google Maps
Soho
Sushinoya
62 Shaftesbury Ave, London W1D 6LT
Open in Google Maps
BAB N SUUL
1 Gerrard Pl, London W1D 5PA
Open in Google Maps
Majangdong
15 Frith St, London W1D 4RE
Open in Google Maps
Hongdae Pocha
26 Romilly St, London W1D 5AJ
Open in Google Maps
Covent Garden
Soom
99 St Martin's Ln, London WC2N 4AZ
Open in Google Maps
Charing Cross Road
Bunsik
62 Charing Cross Rd, London WC2H 0BB
Open in Google Maps
White City
Seoul Bird
Ariel Way, London W12 7GE
Open in Google Maps
Bethnal Green
DOPI
142 Bethnal Grn Rd, London E2 6DG
Open in Google Maps
Shoreditch
Mukbap
91 Worship St, London EC2A 2BG
Open in Google Maps
Clerkenwell
SOTE
164 Clerkenwell Rd, London EC1R 5DU
Open in Google Maps
St James's
Jumak 39
39 Panton St, London SW1Y 4EA
Open in Google Maps
Hackney
Look Left
1D Mentmore Terrace, London E8 3DQ
Open in Google Maps
Canary Wharf
Deun Deun
25 Harbour Wy, London E14 9YN
Open in Google Maps
Read the official restaurant partner list on Weverse
Stamp Rally
The following locations are marked as Stamp Rally mission spots in the official notice:
- BTS WORLD TOUR 'ARIRANG' IN LONDON
- London Eye 'ARIRANG' Red Light-up
- BTS THE CITY ARIRANG LONDON at KCCUK
- ARMY 'MADANG'
- Samsung Galaxy Experience Booth
- IMAGINE YOUR KOREA! KTO Event Pop-Up
- BTS POP-UP : ARIRANG IN LONDON
- JUNG (μ ) Festival
Important: HYBE's notice directs visitors to the official map for Stamp Rally mission spots and related guidance. It does not yet set out the full collection mechanics in the text notice, so check the official page before planning a full-rally route.
Open the official BTS THE CITY London notice
Suggested itineraries
If you have one free day in London before the concert
Best date: July 4 or July 5
- Book a KCCUK slot if reservations are available.
- Visit KCCUK on the Strand.
- Walk through Covent Garden or Trafalgar Square.
- Use your BTS POP-UP reservation.
- End with a restaurant partner in Soho, Seven Dials or Covent Garden.
This gives you the two most central headline experiences without spending most of the day on the Tube.
If you are attending the July 7 concert
Best use of July 6
- BTS POP-UP or KCCUK in the daytime.
- Head to South Bank in the evening.
- View the London Eye red light-up between 9:30 PM and 11:00 PM.
- Look for the RIVER THAMES 'ARIRANG' BOAT near the London Eye.
This is the cleanest way to see the July 6 landmark activation without missing part of a concert.
If you are in London from July 8 to July 10
- Start at Outernet when ARMY 'MADANG' opens.
- Complete Samsung Galaxy Experience and IMAGINE YOUR KOREA! in the same visit.
- Use the afternoon for the BTS POP-UP if you still need to go.
- Pick a restaurant partner close to your next plans rather than travelling across town for a single meal.
Outernet is the highest-value stop during these dates because three official experiences are in the same place.
Full BTS THE CITY route, July 4 to July 10
July 4
- KCCUK Connect Lounge, if booked
- Nike By You at Westfield London, if that is a priority
- JUNG Festival in Dalston, if booked
July 5
- BTS POP-UP
- Central restaurant partner
- KCCUK Connect Lounge or Nike BTS Collection, depending on reservations and priorities
July 6
- Concert day for ticket holders
- London Eye red light-up only if you are not attending that night's show or do not mind missing part of it
July 7
- Second concert date
- RIVER THAMES 'ARIRANG' BOAT continues until 2:00 AM
July 8 to July 10
- ARMY 'MADANG'
- Samsung Galaxy Experience Booth
- IMAGINE YOUR KOREA! KTO Event Pop-Up
- KCCUK Iconic Looks exhibition remains available through July 10
Reservation checklist
BTS POP-UP
Advance reservation required.
Book your slot
KCCUK
Advance reservation required. Details to be announced.
JUNG Festival
Advance reservation required. Details to be announced.
ARMY 'MADANG' T-shirt customising
Advance reservations are planned. Details will be announced on Weverse.
Samsung Galaxy Experience Booth
No advance reservation is stated in the official notice.
IMAGINE YOUR KOREA! KTO Event Pop-Up
No advance reservation is stated in the official notice.
London Eye light-up
Viewing activation. No reservation is stated.
RIVER THAMES 'ARIRANG' BOAT
Viewing activation. No passenger booking information is stated.
Nike x BTS
Check the Westfield event page for the latest guidance.