POP-UP EVENT

BTS Comeback Event: ARMY What Is Your Love Song?

Friday, 20 March 2026
to
Saturday, 21 March 2026

Celebrate the ARIRANG Release

Join fellow fans to celebrate the release of the latest BTS album, ARIRANG. This in-store pop-up event offers a dedicated space for the community to come together and enjoy the group's newest music. To keep the energy high, BTS music and videos will be playing throughout the venue for the duration of the event.

Exclusive Gifts and Preorders

Special perks are available for fans supporting the new release. Goodie bags and mini banners will be provided to those who purchase the ARIRANG album in-store or pick up their preordered copies. Please note that these items are limited and available only while supplies last. For those who have not yet secured their copy, preorders—including HMV exclusives—can be made online or by speaking with a member of staff.

Interactive Fan Experiences

The event features a variety of interactive stations designed for an immersive fan experience:

  • ARMY Photozone: A dedicated photography area where you can capture memories of the comeback celebration.
  • DIY Mini Picket Fans: A creative station where you can design and assemble your own custom mini picket fans.
  • ARMY Message Wall: A community space to share your thoughts and leave purple messages for the group.
  • Quiz with Prizes: Test your knowledge of the group in a special quiz for a chance to win a prize.

Photocard Trading and Community

A photocard trading session will be hosted, providing the perfect opportunity to find your missing pulls and meet other collectors. While the event specifically celebrates the BTS comeback, fans from all fandoms are welcome to participate in the trading. This celebration is organized by hmv KPOP Shop in collaboration with btsukarmyunite and ukbtsarmation.

POP-UP EVENT

BTS Comeback Event: ARMY What Is Your Love Song?

Friday, 20 March 2026
to
Saturday, 21 March 2026

Celebrate the ARIRANG Release

Join fellow fans to celebrate the release of the latest BTS album, ARIRANG. This in-store pop-up event offers a dedicated space for the community to come together and enjoy the group's newest music. To keep the energy high, BTS music and videos will be playing throughout the venue for the duration of the event.

Exclusive Gifts and Preorders

Special perks are available for fans supporting the new release. Goodie bags and mini banners will be provided to those who purchase the ARIRANG album in-store or pick up their preordered copies. Please note that these items are limited and available only while supplies last. For those who have not yet secured their copy, preorders—including HMV exclusives—can be made online or by speaking with a member of staff.

Interactive Fan Experiences

The event features a variety of interactive stations designed for an immersive fan experience:

  • ARMY Photozone: A dedicated photography area where you can capture memories of the comeback celebration.
  • DIY Mini Picket Fans: A creative station where you can design and assemble your own custom mini picket fans.
  • ARMY Message Wall: A community space to share your thoughts and leave purple messages for the group.
  • Quiz with Prizes: Test your knowledge of the group in a special quiz for a chance to win a prize.

Photocard Trading and Community

A photocard trading session will be hosted, providing the perfect opportunity to find your missing pulls and meet other collectors. While the event specifically celebrates the BTS comeback, fans from all fandoms are welcome to participate in the trading. This celebration is organized by hmv KPOP Shop in collaboration with btsukarmyunite and ukbtsarmation.